Workshop on Advertising Campaigns
- 13. Januar 2021
- Posted by: Beer Theresia
- Category: Allgemein
What do you have to take care of when it comes to advertising and how do you invest your money in the right place? Advertising is really important nowadays. Due to that, our school is developing an advertising campaign for the open day.
On Monday, 14th December 2020, we talked about advertising on Instagram, Facebook and Snapchat with Ingo Gasser. He works at Baschnegger Ammann Partner and helps our school in developing the advertising campaign.
The campaign runs from 14th December to 18th December and the budget is 600 euros. The different platforms used are Instagram Stories, Instagram Feed-Carousel, Facebook Feed-Carousel and Snapchat. The target group are potential pupils, their parents and their grandparents. Moreover, the target group is defined to live in Bezau or within a radius of 25 km from Bezau.
The most effective advertising platform for the BWS to attract potential pupils is Snapchat because it stands for digitalisation which is a main focus of our school. It was very interesting to see how an advertising campaign evolves and we think that it will attract many people and the interest in the school and the open day.
Hannah Preuß & Kristina Schwarz, IV. HAK